My story so far.

I started programming as a kid, back when calculators were a novelty and you had to type pages of code just to see a few circles appear on screen. Something about turning abstract text into something visual hooked me, and it never let go.

That curiosity carried me through a Computer Science degree at Politehnica București, into my first jobs as an engineer in the gaming industry — where code becomes worlds that get to be experienced by millions of people.

Then my story took me from a programmer role to technical manager to producer and then to studio head. I've been fortunate to work with talented people and on amazing projects, and to have the opportunity to grow into leading a game development studio. I've worked at Vivendi, Namco Bandai, spent nearly 9 years at Ubisoft on IPs like Assassin's Creed, Watch Dogs, Ghost Recon, and Skull & Bones — leading teams of tens to hundreds of people, spread across studios in Europe and North America. Since 2021, I've been leading Funcom's Bucharest studio, where we participated in shipping titles like Conan Exiles, Metal Hellsinger and Dune Awakening.

Somewhere along this path, I realized that the most complex problem I kept facing wasn't technical. It was human. How do you learn more about yourself? How do you empower people to get past their self-imposed limitations? How do you get talented people to actually work together? How do you have the difficult conversations without breaking trust? How do you build a team culture that survives pressure?

This series of questions led me to Process Communication Model, to training, and to coaching. Not as a career change — but as a deepening of what I was already doing.